There are thousands of websites to go shopping on the internet, many with thousands more independent sellers looking for customers. Finding your first customer can be challenging if you have limited experience or have to go out of your way to find them. Remember that customers just want to find the best deals on the internet, this is why they constantly visit websites like Raise, where they can find great coupon codes.
Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image.
Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.
To start attracting buyers and retaining loyal customers, here are our 20 killer tips for creating a successful online store. These strategies cover how buyers experience each element of your online store to explain how each aspect should be crafted to attract buyers and drive up sales.
By following these strategies, sellers can target customers’ interests through their online store so that their business stands out amongst less savvy merchants.
Engaging Web Design
It doesn’t matter if you have the best product possible in your niche and the best customer service on top of that—if your store’s web design is lousy, your online business presence is doomed. According to a Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase.
An Awesome “About Us” Page
If a visitor goes to your “About Us” page, that means they are already interested in you and are giving you a chance to prove to him or her that your product is the best. What you need to do is clearly spell out what you are, what you do, and, most importantly, what you offer to the clients. All testimonials, achievements, and any kind of social proof is welcome there.