Video marketing for virtual business: 5 tips for rocking your next video!

video-marketing-virtual-businessOne of the best ways to build your brand, and in turn build your virtual business, is to use video.

Video is the next best thing to sitting across the table from someone. It really helps your audience to know, like, and trust you. Whether you’re an established YouTube rockstar or you’re getting ready to shoot your very first video, I hope you’ll find these tips helpful. When I was after youtube views was recommended to me, but I budged it aside and keep these 5 things in mind every time I roll the camera:

#1 – Wear something that is natural and simple. Apart from taking the assistance of an expert from Shakespeare Media, wear the best attire from your wardrobe. Maybe you’re in a fitness business? Wear your favorite workout top. Have to wear a suit daily? Rock the suit. You want to feel comfortable in your attire. Additionally, refrain from crazy patterns – especially if you don’t have a backdrop. I highly encourage wearing a solid color that doesn’t clash with your background.

#2 – Know what you want to say. I usually take 5-10 minutes before shooting each video and make a few bullet points on a notepad. I don’t script word for word, but a simple list with a few phrases helps me remember the flow and essence of my message. I’ve found that if I go “off the cuff,” completely improvising, the video usually takes twice as long and I usually miss key details that were important to include. 

#3 – Keep it under 3 minutes. Unless you’re doing a very detailed training or tutorial, I recommend keeping all videos at 3 minutes or less. Why? The majority of people have super short attention spans and will probably find another video or blog post that steals their attention before they make it to the end of a longer video. Even 3 minutes can be pushing it. There’s definitely a time and place for longer videos, but in general I recommend keeping them as short as possible.

#4 – Pretend you’re talking to a good friend. If you’re nervous about recording a video for your business, remember this…people want to hear from YOU. They will work with your company and buy your products because of YOU. When we’re passionate about something, it’s easy to talk about it, right? Especially with our friends and family. (In most cases.) Every time I roll the camera I pretend I’m talking with one of my supportive friends. Any nervousness fades and the information becomes conversational.

#5 – Don’t get stuck on autopilot and use filler words. Remember that it’s okay to take a breath, pause, and collect your thoughts. You are not a robot, so don’t think that just because you’re on camera every single second of airtime must be filled with a word. In natural conversation we develop a rhythm and pause, collect our thoughts, breathe, and continue the dialogue. The same goes for video. Avoid using filler words and phrases like “Um” and “You know” and simply pause for a breath. 

According to Brightcove, social video generates 1200% more shares than text and images combined. They also say that video and digital marketing drives a 157% increase in organic traffic from search engines. These key stats illustrate the importance of getting more comfortable with using video for your virtual business. With most of us packing smartphones around these days, each of us can turn any setting into an instant video studio…the only thing stopping you is YOU. 🙂 

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Are you doing videos for your business? Do you have a YouTube or Vimeo channel? I’d love to hear how video has impacted your business! Please share in the comments!

Do you have a passion for social media or wish you could find a way to generate extra income online? Click here to find out more about how you can start creating an income from a virtual business in just a few minutes a day!

About Krista Farmer

Krista shows people how to use social media and technology to create sustainable residual income from home. Click here to learn more about how you can earn extra income online by following her simple system.

25 comments on “Video marketing for virtual business: 5 tips for rocking your next video!

    • It’s so true, Rachel! Yes, “like” is another horrible filler word. One day I counted how many times someone used it in a video…17 times…eek! Thanks for coming by today, Rachel!

  1. These are great tips! It’s very hard to get comfortable using video but it is an absolute necessity now-a-days! I’ve done a little bit of live video but I have to continue to push myself and get better with video. Thanks for writing!

    • Oooo…yes, live video has been really fun for me! I know some people are terrified by it, but it’s been so effective for our business. I plan to do a tip sheet soon about live video, but figured regular video was a good place to start with this blog post. 🙂 Thanks for coming by and I look forward to checking out your videos soon!

  2. Krista!!! I loooved this… So inspiring! I am so timid of live camera.. I really need to do it .. I do fashion and travel for middle aged women and have great things to share .. Just can’t get there it seems .. The techy stuff of editing it etc kick my butt ..also most on you tube are milennials so that holds me back too. I wish I could overcome the obstacles :/

    Thanks for sharing this.. So great !

    • Hi Valerie! I’m so glad to hear this was helpful for you! I know a lot of people are timid in front of a camera, so it can take a little time to overcome that. A little practice goes a long way! 🙂 Can’t wait to see some of your future videos!

  3. Hey Krista this is awesome ! I so want to do viedeo for my fashion n travel blog geared for middle age women… Super chicken of video and I suck at techy stuff.. Editing etc

    This was so inspirational thank you!

    • Hi Val! You can totally do that! Especially if it’s something you’re passionate about. I think a lot of people get caught up in having the right camera, the right lighting, the right scenery. etc…but what matters most is that you just do the video. All in good time as you get more comfortable with video and speaking on camera…then you can start investing in other areas of improved video production. Can’t wait to see your fashion and travel videos! 🙂

  4. I read these kinds of articles all the time for work! I work in an agency and have to research on marketing techniques and best practices! This was very helpful and I appreciated your insight!

    • Hi Natalie: Thanks for letting me know this was helpful! I appreciate you stopping by and chiming in here! 🙂

    • Thanks Anvita! Glad you like them. We all start as newbies! Eventually doing videos becomes second nature…you’ll get the hang of it…the key is to just start! 😉

  5. These are really excellent tips. I learned the hard way about wearing patterns. I once wore a striped shirt in some of my videos and the pattern jumped all over the place. I bought some solid color T-shirts that I now wear just for my videos. I also like to tape bullet points to my camera so they are in front of me when I record.

    • So glad you like them, Melanie. Yes, I’ve definitely learned that solids are key! Every now and then I end up sneaking patterns or stripes, but on those days I make sure I have a simple, plain background. Love your tip for taping bullet points to the camera…that’s a great idea to eliminate looking down or resorting to “filler words” while you’re trying to remember what you want to say! 🙂 Appreciate you stopping by and chiming in!

  6. I’ve been dying to expand my lifestyle blog into a youtube channel! This really helped. I find I’m really timid on camera, but with my good friends it’s an entirely different scenario 😉

    • So glad to hear these tips were helpful for you, Mariah! Yes, just pretend the camera is an long-time buddy…that has helped me exponentially. Best wishes with your videos!

  7. Excellent tips! I definitely agree with keeping it short and sweet. People generally don’t watch something if it’s really long or will fast forward through it. Great post!

    • Thanks Cara! It’s true…and I’m guilty of it myself. If I notice a video is 10 minutes long, I usually start fast-forwarding to get to “the meat”, if you will…thanks for chiming in! 🙂

  8. Yes we do videos and have a youtube channel, at the moment ita practice, practice, practice especially to stop saying umm which is more out of nerves for me. These are great tips that i will be sharing. Thank you so much.

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