Mashable’s fifth annual Social Media Day was last week – Monday, June 30th. If you’re not familiar with the concept, learn more about it here. This year’s local celebration in Franklin, TN was hosted at the Franklin Theatre located on our historic Main Street.
It was presented by the Williamson County Convention & Visitor’s Bureau and featured a fabulous panel of social media professionals. Not to toot my own horn here, but I feel like I’m fairly savvy when it comes to social media. I was kinda hesitant to attend because I was curious just how much I would actually learn versus what I already knew. After seeing the event billed as “free training for beginners and pros”, however, I decided I’d give it a whirl.
I was pleasantly surprised to learn quite a few great pointers and also ran into a few familiar faces. Here’s a quick recap of my favorite points from several of the panelists:
“Use Twitter lists!” – Toni Birdsong, co-owner of Birdsong Creative. I cannot agree enough. Twitter lists have completely changed the way I use this platform. The lists make it SO much easier to pare down the “noise” from my feed and focus on a select group of people.
“Stay consistent. Post every day before 8am and after 8pm.” – Sarah Braud, co-owner of Social Marmelade. Consistency is key to any campaign. Studies show that people are most active on social media early in the morning, around lunch time and also in the evening.
“Use TIPPO – timeliness, importance, proximity, prominence and oddity.” Steve Chandler, owner of Chandlerthinks. These are all things that people naturally talk about and are topics that are naturally engaging.
“Have a vision for why you post content. Whether you’re building your own photography portfolio or simply sharing a moment from your life, remember that people have given you permission to share your content with them. Be intentional. Be thoughtful. Be imaginative.” David Braud, owner of David Braud Photography. Couldn’t have said it any better, David.
I’m really glad I attended this event. Picked up some really great nuggets of wisdom and appreciate these folks taking time to share with us.
Did you participate in Social Media Day 2014? If so, I’d love to hear what great info you learned too!